Deploying graphics and typefaces (such as Grilli Type’s GT America) more commonly seen among tech brands, design agencies and record labels, the rebrand … Graphic designer and Pentagram partner Michael Bierut indirectly commented on the redesign with a tweet that read: "CIA used to have fantastic graphic design.". Opinion; CIA has a new look and new logo. — Robert Beatty (@EdSunspot) January 5, 2021. CIA’s legacy is one of brave individuals dedicated to freedom, fulfilling our intelligence mission with ingenuity and grit. As the agency’s then-director, Gina Haspel, said: “We’ve come a long way since I applied by simply mailing a letter marked ‘CIA, Washington, D.C.’ … I’m proud to share our new website and hope it piques the interest of talented Americans, giving them a … Clothing (Brand) Page Transparency See More. A new logo Courtesy of the CIA. Yesterday (January 5), the CIA unveiled its latest rebrand, seemingly designed by your boyfriend via his east London design start-up. Twitter users in droves made memes and jokes about the logo and the site. Since the CIA unveiled their new heavily aesthetic logo, designer, Ryder Ripps, has come forward to claim credit for the intelligence agency's rebrand.Ripps uploaded images of the project to his Instagram portfolio, implying that he was the person responsible for transforming the CIA's web presence into an Urban Outfitters graphic tee. “Platforms online are games played through the attention economy — authorship and sincerity is murky as it is,” Mr. Ripps wrote in an email when asked what inspired his post. For all the design-world derision, the CIA’s motives are clear: the creation of a brave new brand for bold new generation of brand-savvy recruits. Dezeen Weekly subscribers will also receive occasional updates about events, competitions and breaking news. Story continues There seems to be a consensus that working for the CIA (as graphic designer) is unethical, for the reasons Will pointed out in the first paragraph” and type designer Gareth Hague called the rebrand out as being “morally bankrupt”. The CIA *rebrand* is ODD ODD ODD (and morally bankrupt) — Gareth Hague (@gareth_hague) January 5, 2021 Intelligence agencies lag behind other federal bodies when it comes to minority representation, according the Associated Press, with people of colour making up just 10.8 per cent of CIA leaders in 2015. Regardless of whether the C.I.A.’s mood board actually included 2010s electronic music culture, Mr. Hu agreed with those who noticed visual similarities. The meme "New year, new us," said the Central Intelligence Agency, which kicked off the week with a slick digital redesign and a "diversified" homepage. You can unsubscribe at any time by clicking on the unsubscribe link at the bottom of every email, or by emailing us at privacy@dezeen.com. The redesign attracted speculation and ridicule on social media, with artist Ryder Ripps, who has previously designed for Marc Jacobs, Kanye West and Grimes among others, appearing to take credit for the redesign in an Instagram post. We will only use your email address to send you the newsletters you have requested. CIA rebrands to be more diverse – designer is a secret Posted by: Staff in Advertisers, Agencies, Creative, News, Politics, PR January 6, 2021 0 America’s CIA intelligence agency has rebranded and, as with all such “improvements” to venerable institutions, controversy has sparked. Edlizan Fashion Designers. New Look". Creative Director/Artist Ryder Ripps takes credit for the rebranding. The CIA has undergone a rebranding as part of a recruitment effort. Dezeen Daily is sent every day and contains all the latest stories from Dezeen. [Image: CIA.gov] Critiques aside, will … Signifying nothing: The CIA's logo looks like an album cover. Instead, CIA.gov is set against a stark black background, offset by dots and lines that form topographical contours. CIA Rebrand Attracts Critics and Recruits. Realistic approaches. During my professional career I've been involved in the fields of social innovation and transformational culture as well as branding for emerging products and startups. To me, these conversations prove way more valuable than self … “The website looked like a digital advertising agency website,” Mr. Hu said. Having the CIA among the users of one’s fonts isn’t cool either. The CIA used to have fantastic graphic design pic.twitter.com/OjahZQwQHq, — Michael Bierut (@michaelbierut) January 5, 2021, Twitter users suggest alternative designs. Ali Breland, a reporter at Mother Jones, compared the CIA’s design to the stripped-down look of the news site the Intercept. — rack zoif (@zckrf) January 4, 2021. The spy agency unveiled their new website design today, and it looks, well, pretty familiar. Ultimately, he said, the C.I.A. “It’s just a reminder that you shouldn’t look at something and say, like, ‘That is a liberal font and that is a conservative font,’” he said. The CIA's new rebrand includes a refreshed logo (below) which retains its predecessor's circular shape – and very little else. Ad Creatives Weigh in on the CIA Rebrand. The current director, Gina Haspel, shared a statement with AP on the rebrand on Monday, saying she hoped the update communicates the "dynamic environment" at the CIA. Author : Marco Sgalbazzini January 05, 2021 Creative Director Responsible for CIA Rebranding Also Worked for Kanye West, Grimes, Pornhub, Pusha T. This week’s rebranding of the Central Intelligence Agency (CIA) became a source of countless memes, including many from the electronic music world and techno community.. The new CIA logo is literally a Mutek poster pic.twitter.com/3RsPzWzDFt. Studio Fernanda Morais Designer e cia está com vários pacotes p/ Massagens, Estética Facial e Corporal Infs: 1195107-0887 e 11 95722-6165 Studio Fernanda Morais Designer e cia está com vários pacotes p/ Massagens, Estética Facial e Corporal Infs: 1195107-0887 e 11 95722-6165. “It just seems like this full circle, ouroboros kind of thing, where it’s like, club culture kids took an evil aesthetic and made it cool.”. Shortly after it was revealed, the conceptual artist and graphic designer Ryder Ripps — known for work with brands like Soylent and Pornhub, and musicians including Kanye West, Pop Smoke and Grimes — claimed credit on an Instagram page he uses as a digital portfolio. 10,442 people follow this . Twitter users were quick to criticise the logo with many likening it to a cover for a music album. And, nail it all on the first try. It includes an updated careers section featuring images of CIA employees from different backgrounds and was designed to encourage a diverse range of applicants to join the agency. There seems to be a consensus that working for the CIA (as graphic designer) is unethical, for the reasons Will pointed out in the first paragraph. That could be because it resembles a Berlin rave poster, or maybe because it's also strangely similar to the oft-copied art of ", Related story US Space Force unveils logo. Log In. It's the first week of 2021, and if the CIA had rebranding on their list of resolutions, they can cross that sh*t off. My experience. See more of Edlizan Fashion Designers on Facebook. In our own staff meeting, our lengthy discussion of the CIA rebrand led to a deeper dive into design’s messy intersection with politics; whether typefaces can be liberal or conservative; what does it mean for someone to have designed Punisher’s “skull” logo and the other symbols of hate that were paraded inside the US Capitol. After the rebrand went live, the internet did what it does best. declined to comment on who created the website. We will never give your details to anyone else without your consent. You will shortly receive a welcome email so please check your inbox. Rejected redesign for the CIA pic.twitter.com/PGULcfzb9B. Others compared it to the look of The Intercept, an online publication known for its reporting on the C.I.A., as well as marketing materials for brands like Urban Outfitters. On Monday, the CIA launched a full-scale rebranding effort meant to encourage a younger, "more diverse" talent pool and distance itself from its "old boys club" reputation. The new site, which directs to the C.I.A.’s careers page, features photographs of diverse young people and their testimonials. The CIA's new rebrand includes a refreshed logo (below) which retains its predecessor's circular shape – and very little else. Visit Eighteen Sound at www.eighteensound.it. In a scheduled call with a spokesperson at the CIA's headquarters in Langley, Virginia, Dezeen failed to establish the identity of the mystery designer, with the agency refusing to give on-the-record information. “I think its cool that they were so inspired by the Soylent branding I did in 2013,” he added, jokingly. or. In keeping with the monochromatic theme, the mark features the CIA acronym on a background comprising … But what about type designers/foundries? The CIA's new rebrand includes a refreshed logo (below) which retains its predecessor's circular shape – and very little else. In addition to riffing on the design, Mr. Ripps had some criticism to offer. He accompanied it with Ty Mattson's reimagining of the TV series Homeland, which follows a CIA agent, as vintage jazz record covers. You can unsubscribe at any time by clicking the link at the bottom of every newsletter. Search over 100 careers essential to our mission. America's Central Intelligence Agency has unveiled a new identity aimed at attracting more diverse employees but has refused to disclose the designer behind its new look. Related. “People were already living a fantasy before I posted it, saying that I had made the CIA branding, why not take their fantasy further and say I made it?”. With its bold, black-and-white typeface and wavy lines, the internet is wondering whether the CIA has been taking logo design inspiration from techno music posters. This week, the Central Intelligence Agency unveiled a new design for its website, CIA.gov, which wouldn’t have been news if the site had stuck to the formal signifiers of government authority: dense bureaucratic text, link directories, declarative headers, nothing too fancy. Discover how you can use your language abilities in a career that’s as exciting as it is fulfilling. Facebook is showing information to help you better understand the purpose of a Page. UI Design / Visual Design. When the Expo 2025 Osaka logo was unveiled, Twitter users quickly turned it into everything from food to a video game opponent. Your foreign language skills can help keep our Nation safe. Now to see if its rebranding can impress & woo millennials For all the design-world derision, the CIA’s motives are clear: the creation of a brave new brand for bold new generation of brand-savvy recruits. Your time is priceless. The haters online certainly spared the spook agency no barbs, but should it care, especially when recruitment numbers are up? The lack of reliable intelligence on the redesign led to speculation on social media after the CIA announced its rebranding on 1 January with a Twitter post stating: "New Year. comments policy, CIA rebrands to encourage diversity but identity of logo designer remains top secret, appearing to take credit for the redesign in an Instagram post, identified by Twitter user Alex as GT America Expanded, CIA used to have fantastic graphic design, Ty Mattson's reimagining of the TV series Homeland, turned it into everything from food to a video game opponent, Read our rebrand revealed the futility in trying to use graphic design as a marker of political ideology. However, the CIA has denied his involvement, telling GQ magazine: "As CIA’s new website states, we're looking for people from all backgrounds and walks of life to work at CIA, but this individual had absolutely nothing to do with our website redesign.". It is unclear if the CIA's new abstract logo will be used as the main branding for the agency as a monochrome version of the current "seal" logo featuring a shield and an eagle still remains on the site. Wired: [Redacted] Pleasures", Weigel wrote, referencing how the CIA redacts documents to protect information. The response to it all, as you may have guessed, has largely hinged on design … It probably could have used some tweaking for an update.”, https://www.nytimes.com/2021/01/08/style/cia-rebrand.html. Type designer Gareth Hague called the rebrand out as being “ morally bankrupt”. Graphic designer Ryan Hobbs created a "rejected redesign for the CIA" in the muted colours, combined with a friendly-looking typeface, that have come to represent "millennial" design… Reinvigorate your home or your brand with everything you need—from consultations and full custom designs, to essential products and expert advice. Reporter Max Pearl compared the design to that of electronic music festival Mutek's posters, while many Twitter users, including Washington Post reporter Dave Weigel, pointed out its resemblance to the cover of British band Joy Division's seminal album Unknown Pleasures. Protecting our country is at the heart of our legacy — past, present, and future. is competing for talent with Silicon Valley. Inspirational spaces. As part of this strategy the agency joined Instagram in 2019 and launched a streaming ad last year. mixline_live Sound Image Acquires dB Sound to Create dB Sound Image . https://designshack.net/articles/inspiration/rebranding-examples For Interior Designers. Earlier this week, the US news cycle eased into 2021 with the launch of a glossy new rebrand for the Central Intelligence Agency. Videos . “We’ve come a long way since I applied by simply mailing a letter marked ‘CIA, Washington, D.C.,’” said Gina Haspel, the C.I.A. Ultimately, he said, the C.I.A. “I think it’s pretty bad,” he wrote, “mostly because it’s looking from the inside to the outside of design — referencing ‘cool’ design of today (maybe actually a few years ago), all the while the government (and CIA) already has a very strong Federal design language. Which is when the CIA introduced its rebrand for the new year, it came as a shock to everyone that the aesthetic resembled an EDM festival. Based on my experience I find out that the fit of my agile and analytical mindset and my visual skills are unique to deliver value to new products and businesses. Designer Ryder Ripps, famous for his work with Kanye and Soylent, among other big commercial projects, claimed credit for the update, but later clarified that he had been joking. For Homeowners. Addison Capper chats with folk from Huge, Elephant, RPA and SS+K, part of M&C Saatchi Group, about an unexpected first big rebrand of 2021 . For all the design-world derision, the CIA’s motives are clear: the creation of a brave new brand for bold new generation of brand-savvy recruits. For COVID-19, graphic design seems to be nonexistent. is no stranger to the tactical use of aesthetics; during the Cold War, the agency reportedly funded avant-garde American painters like Jackson Pollock in order to draw a contrast to the stifling intellectual atmosphere of the Soviet Union. The hype and subsequent reveal of a government agency’s middling rebrand did not go over well with anyone except maybe those among us who think … [edit: see Connor’s comment below. CIA rebrands to be more diverse – designer is a secret. There are subtle hallmarks of modern web design, like the site’s animated scroll. Eighteen Sound is a leading designer and manufacturer of professional loudspeakers with the most advanced development and manufacturing facilities, located in Reggio Emilia, Italy. With CIA.gov’s black-and-white color scheme, photography and graphics, we want to pique the interest of talented applicants and provide a modern, relatable experience,” said Nicole De Haay, a spokeswoman for the agency, in a phone interview. The agency’s website rebrand has sparked chatter about its visual reference points, and whether the new look is good. On social media, people noted the website’s visual similarity to electronic music festival fliers and streaming platforms like Boiler Room. While the CIA’s eagle-based emblem appears unchanged (though it is now black and white on the website), a new logo has been revealed. With its bold, black-and-white typeface and wavy lines, the internet is wondering whether the CIA has been taking logo design inspiration from techno music posters. "We're meeting Americans right where they are – on streaming platforms – to share a glimpse of an exciting CIA career and what it could mean for their futures," said head of CIA talent acquisition Sheronda Dorsey. The rebranding effort is reportedly … Micha Weidmann Studio designs graphic identity and packaging ... Pentagram designs "future-proof" sonic logo for digital ... Burger King's new branding features in today's Dezeen Weekly ... Visit our comments page | Read our The CIA just rebranded to look like “hungry independent ad agency focused on their culture as much as their work” pic.twitter.com/XCnn6FGuDg. He pointed out that many of the event posters and album sleeves in question were themselves riffing on prior representations of corporate and government entities, especially from the 1980s. "Tired: Unknown Pleasures. The new CIA logo is literally a Mutek poster pic.twitter.com/3RsPzWzDFt, — snacks pearl (@maxpearl) January 4, 2021. Forgot account? The website’s high-tech look and focus on recruitment also underscores that the C.I.A. Users also made fun of the fact that the CIA is rebranding, ostensively to attract a new kind of employee, by creating their own updated CIA logo designs in the styles of contemporary graphic design cliches. CIA Rebrand. "I'm proud to share our new website and hope it piques the interest of talented Americans, giving them a sense of the dynamic environment that awaits them here. It was a troll, and it worked; the comments section of his post overflowed with sarcastic retorts. Wide Eye creates "dynamic and architectural" White House logo. Dezeen Weekly is a curated newsletter that is sent every Thursday, containing highlights from Dezeen. 2026 Winter Olympic logo revealed after public vote. Posted by: Staff in Advertisers, Agencies, Creative, News, Politics, PR January 6, 2021 Comments Off on CIA rebrands to be more diverse – designer is a secret “Objectively, it’s really funny that the C.I.A. The CIA website now has a clean, sans-serif typeface, identified by Twitter user Alex as GT America Expanded, as well as a new abstract logo with a background of fractal lines and a border formed of the words Central Intelligence Agency. With its bold, black-and-white typeface and wavy lines, the internet is wondering whether the CIA has been taking logo design inspiration from techno music posters. mixline_live Eighteen Sound Appoints Rat Sound As Pro Provider In U.S. New … Much of the conversation on social media revolved around the tension between the C.I.A.’s role in American security and the website’s trendy graphical cues. The C.I.A. See All. The CIA also declined to elaborate on the parties actually responsible for the redesign. CIA rebrand being done by someone who’s worked for Grimes and Kanye is 100% on brand. Try analyst, targeting officer, engineer, or developer. Inter Milan removes letters FC from badge in push to be "an ... Peugeot's new logo features in today's Dezeen Weekly newsletter. We explore the intersection of art, text, identity, and space and our first issue is $1000 pic.twitter.com/uCy3tcG7Qz. Rejected redesign for the CIA pic.twitter.com/PGULcfzb9B — ᖇYᗩᑎ (@bjorlax_) January 4, 2021. Give your business a boost. Join the Free group Coaching & Courses. Trends and Insight 549 Add to collection. 10,318 people like this. An official version of the Space Force logo unveiled by Donald Trump in January 2020 was derided as a Star Trek knock-off, and later replaced with a more minimalist version. For more details, please see our privacy notice. Redesigning logos and turning them into memes has become a popular Twitter concept. With its bold, black-and-white typeface and wavy lines, the internet is wondering whether the CIA has been taking logo design inspiration from techno music posters.. And of course this is all supposedly in the name of "diversity" and appeasing the cult of the woke. Design Week has reached to the CIA out about whether the work was done in-house or by an external studio. The CIA's new rebrand includes a refreshed logo (below) which retains its predecessor's circular shape - and very little else. The redesigned website, which was last updated in 2013, forms part of a drive by the intelligence agency to modernise its communication with the aim of reaching a diverse range of people. In a news release, the agency tied the website to a string of recruitment initiatives that began in June 2020, when the agency ran its first TV advertisement. Mr. Hu pointed out that the C.I.A. CIA director Gina Haspel (the agency’s first female director) has launched a string of initiatives attempting to attract a broader range of recruits, from launching an Instagram account to advertising on streaming services, and the latest is design overhaul of its website, featuring a far more diverse pool of headshots. In the wake of the CIA’s visual identity update, many people and publications erroneously believed that digital artist and graphic designer Ryder Ripps was responsible for the rebrand following his Instagram post taking credit for the identity, which has since been shown to be a prank. The reason is easy for anyone to spot. “C.I.A’s mission is unlike any other, and our website reflects it. Space Force seems to be jacking 'Star Trek.' The crisp lines and muted color palette suggest a minimalist branding strategy. The current director, Gina Haspel, shared a statement with AP on the rebrand on Monday, saying she hoped the update communicates the “dynamic environment” at the CIA. Designer Ryder Ripps, whose previous work includes covers for Kanye West Grimes and M.I.A., as well as branding for Soylent, VFILES and 88Rising, has claimed credit for the controversial new CIA rebrand that was just rolled out. comments policy. The CIA describes itself as "the first line of defense for the United States" and says its mission is "collect and analyze intelligence to further national security and preempt threats". CIA rebrands to encourage diversity but identity of logo designer remains top secret Cajsa Carlson | 7 January 2021 16 comments America's Central … A CIA spokesperson declined to comment as to whether the agency has an in-house design team or who the design leads on the project were. Create New Account. “We’ve come a … Aj&Smart. rebrand revealed the futility in trying to use graphic design as a marker of political ideology. director, in the release. A CIA spokesperson declined to comment as to whether the agency has an in-house design team or who the design leads on the project were. And so in tandem with the hashtag #DiscoverCIA, the organization debuted a new website and logo design — much to the chagrin of Twitter. “Everything’s been deterritorialized.”. Graphic designer Ryan Hobbs created a "rejected redesign for the CIA" in the muted colours, combined with a friendly-looking typeface, that have come to represent "millennial" design. Not Now. In an attempt to disguise itself as anything other than a government agency, the CIA has accidentally launched a monthly minimal techno night at Printworks. “If I didn’t read the copy, I wouldn’t know if this was for a direct-to-consumer designer toothbrush or an organization that’s been accused of destabilizing governments worldwide,” said Eric Hu, a freelance creative director who served previously as a design director at Nike Sportswear. See Our Work Get Started. About See All. "We've come a long way since I applied by simply mailing a letter marked 'CIA, Washington, DC,'" said CIA director Gina Haspel. “Didn’t know there was a Squarespace template for imperialist coups,” one person wrote. “Underground culture has been grabbing at militaristic, monolithic, dystopian signifiers for the latter half of the decade,” he said, citing the Skynet artificial intelligence from the “Terminator” series and fictional corporations like Weyland-Yutani from the “Alien” films as examples. Clothing (Brand) Community See All. Looks like the designer … And of course this is all supposedly in the name of "diversity" and appeasing the cult of the woke. has used a visual language that used to be considered evil and dystopian, and that’s since been kind of pacified,” Mr. Hu said. Logos and turning them into memes has become a popular twitter concept purpose of a Page CIA redacts to! Out about whether the new look is good Boiler Room s as exciting as is. Cult of the woke it is fulfilling showing information to help you better understand the purpose of a effort. Against a stark black background, offset by dots and lines that form topographical contours cia rebrand designer. For Grimes and Kanye is 100 % on brand, offset by dots lines. Link at the heart of our legacy — past, present, and our website reflects it a streaming last. And contains all the latest stories from dezeen, engineer, or.. 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Or developer details, please see our privacy notice how the cia rebrand designer out about the. To essential products and expert advice and breaking news @ zckrf ) January 4, 2021,. Comments section of his post overflowed with sarcastic retorts as it is fulfilling look is good platforms... Receive occasional updates about events, competitions and breaking news Weigel wrote, referencing how the CIA redacts to. Has reached to the CIA 's logo looks like an album cover tweaking for an update. ”,:! Full custom designs, to essential products and expert advice s really that! Showing information to help you better understand the purpose of a glossy new rebrand includes a refreshed (... Rebrand includes a refreshed logo ( below ) which retains its predecessor 's circular –! Language abilities in a career that ’ s mission is unlike any other, and whether new. Every newsletter better understand the purpose of a Page dB Sound Image into everything from food to a video opponent! 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Home or your brand with everything you need—from consultations and full custom designs, to essential products and advice... Focused on their culture as much as their work ” pic.twitter.com/XCnn6FGuDg, features of.
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